Restaurant Owners: Train Your Staff On How to Handle Service Dogs

It’s a common occurrence. Someone rolls into a restaurant with a well behaved and vigorously trained service animal, and the hostess looks down with a smile and says, “I have to ask, is this a service animal?” “Yes” replies the hungry patron who just drove 2 hours to meet their friends here. “Ok, let me …

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Disability Marketing: The Last Great Frontier in Segmented Marketing

When businesses are trying to determine the value of designing and marketing products/services for the disability sector, the first question they need to ask is, how many people with mobility related disabilities are there? A 2000 report from the National Institute on Disability and Rehabilitation Research indicates that approximately 6.8 million individuals in the United …

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The Complex Benefits To Having People With Disabilities In The Workplace

According to the US Census Bureau, one in five people in the United States (or 56.7 million people) live with a disability. More than 50% of these people report to be living with a severe disability that makes it difficult to get a job or take care of themselves. The reintegration into the working world …

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